Frase

Frase is an SEO writing tool built around one idea: the fastest way to rank is to understand what's already ranking. It pulls the top SERP results for a target keyword, extracts headings, questions, and entities, and gives you a brief grounded in what Google is rewarding. From there you can draft inside Frase or export to a writer, with a live content score tracking coverage of relevant topics.

The brief builder is the standout feature. Rather than starting a document cold, you get a topic model, competitor outlines side-by-side, and a list of People Also Ask questions ready to paste into the draft. For agency writers producing 10+ SEO articles a month, the time saved on research alone pays for the subscription.

The AI writer is fine but not the reason to subscribe. It's competent for drafting sections and expanding outlines, but there are better pure-writing tools; Frase's value is optimization and brief-building. The UI has improved but still feels dense on first use, and the topic score can be gamed if you treat it as a checklist rather than a signal. Pricing is reasonable for content teams, less so for hobbyists publishing occasionally.